Urchin traffic monitoring
provides one of the
most accurate measurements of unique website visitors. Now acquired by google, Urchin is now powering google analytics one of the most popular solutions for website traffic analysis. Some of the more unique features include: :: Internet Strategy
The new generation of web-based communities and hosted services such as social networking sites, wikis and web services such as Google Maps and Flickr have facilitated a collaboration and sharing of content between users. O'Reilly Media describes this as the Web 2.0 movement. Building applications and services around the unique features of the Internet, as opposed to building applications and expecting the Internet to suit as a platform is the main essense of Web 2.0. So where should you begin formulizing your web 2.0 strategy?
Bruban Dictionary is our implementation of a Level 3 Web 2.0 application. Modelled on the popularity of Urban Dictionary, Bruban dictionary integrates a commenting feature and multi-tagging system that allows for discussions and collaboration.
Web 2.0 Strategies
- Level 0: Applications that would work as well offline (Google Maps)
- Level 1: Offline apps but of which will gain features online. (Google Docs, iTunes)
- Level 2: Operates offline but which gain advantages from going online. (Flickr)
- Level 3: Apps that derive their power from the human connections and network effects that Web 2.0 makes possible. Grows in effectiveness the more people use them. (Wikipedia, del.icio.us)
Consultation
For a consult on how we can help you adopt a Web 2.0 strategy click here.
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